Privacy Policy for Your Home Page

Types of Information Collected

We collect various types of information from and about users of our website, including both personal information and non-personal data. The types of information we may collect include:

• Personal Information You May Provide: Identifiers such as your first and last name, email address, license information, telephone number, social media handles, or other contact details that you voluntarily provide. For example, we collect this information when you register for an account, submit an inquiry, enter a contest or promotion, sign up for newsletters or special offers, or communicate with us (such as by email or via our online forms). If you engage in a transaction or purchase through our site, you may also provide payment information (such as credit card details) which we collect to process your order. We will use the personal information you provide to deliver the products or services you request and to communicate with you about those requests.

• Behavioral and Usage Data: Information about your use of our platform and services. This includes data on the properties or listings you save or view, your search queries, pages and content you interact with, and your activities and interaction history on the site. We collect this data to understand user interests, personalize your experience, and deliver relevant property recommendations and content that align with your preferences.

• Online Identifiers and Device Information: Technical information automatically collected when you visit our site. This may include your IP address, browser type, device type, operating system, domain names, access times, and referring website addresses. We collect this information to operate and maintain the quality of our services, to diagnose technical issues, and to obtain general statistics regarding website usage (for example, to see how users find and navigate our site).

• Geolocation Data: We may collect approximate geolocation data (such as your general location) if you permit us to do so through your device or browser settings. Geolocation information can be used to provide location-specific services or listings (for instance, showing you real estate listings in your area) and to personalize content based on your location.

• Social Media Data and Integrations: If you choose to link or interact with our website through social media services (such as logging in via Facebook, Instagram, or Google, or engaging with embedded content), we may receive personal information about you from those third-party services, including your public profile, username, contact information, and any content you make publicly available. Your interactions with these platforms are governed by their respective privacy policies. We may use this information to improve our lead generation services and personalize content.

• Additional Information: We may also collect other information about you or your device, such as device identifiers, clickstream data (logs of the pages and links you click on), heatmaps of page interactions, or error logs. This information helps us analyze trends, improve the performance and usability of our platform, and ensure an optimized experience across different browsers and devices. We do not collect personal information unless you choose to provide it, but we may gather non-personal or aggregated data automatically as described above. In the future, we may expand the categories of information we collect, in which case we will update this Policy accordingly.

Use of Information
We use the information we collect from you for a variety of business and commercial purposes. These uses include:

• Providing and Improving Our Services: To operate our website and deliver the services, products, and information you request. For example, we use your information to facilitate the real estate services you are interested in, respond to your inquiries, and ensure our content is delivered properly. We also use data to maintain and improve the quality of our services, such as troubleshooting performance issues and analyzing usage trends for continuous improvement and business intelligence purposes.

• Account Administration: To create, maintain, and service your user account (if you register on our site). This includes using your information to verify your identity when you log in, providing you with customer support, and sending you important administrative or account-related communications (such as confirmations, notices, updates, and alerts related to your account or transactions).

• Notifications and Updates: To send you information about changes to our website, services, or your account. For instance, we may notify you of changes to this Policy or our Terms of Use, updates to features or real estate listings, or relevant service announcements.

• Fulfilling Contracts and Enforcing Rights: To carry out our obligations and enforce our rights arising from any contracts between you and us. This includes processing payments and billing for any purchases or paid services, and enforcing agreements such as our Terms of Use. We may use personal information to collect fees owed, resolve disputes, or take other necessary actions in the context of contractual relationships.

• Personalized Content and Marketing: To personalize your experience on our platform and present content tailored to your interests. This means we may use your usage data and preferences to display targeted property listings, recommended content, or sponsored content provided by our subscribers or partners that we believe may interest you. We may also use your information to send you promotional communications about products or services offered by the Company or by our affiliates that are relevant to real estate or home ownership. (You will have the ability to opt out of marketing communications, as described in the Communication Preferences section below.)

• Analytics and Business Intelligence: To analyze usage patterns and user behavior on our site. By understanding how users interact with our services (e.g., which pages are most popular, how users navigate the site, and where users encounter errors), we can make informed decisions about improving our platform’s design, content, and functionality. This analysis may be done internally or with the help of third-party analytics services (as described in Tracking Technologies and Cookies).

• Secure Transactions: To process payments or transactions you initiate. If you provide payment information for a purchase or subscription, we use that information to complete the transaction through secure third-party payment processors. We do not store full financial account numbers or payment card numbers on our own servers except as necessary for record-keeping, and we comply with applicable standards for payment processing security.

• SMS and Email Communications: To support and deliver communications that you have agreed to receive via email or text message. For example, if you provide your phone number or email to receive alerts or updates, we will use your contact information to send those to you. We may also use data on whether you open our emails or click links within them to help us gauge the effectiveness of our communications and improve our outreach. (You can opt out of or modify your communication preferences at any time, as noted in Communication Preferences.)

• Other Purposes with Your Consent: We may use your personal information for any other purpose that we describe to you at the time of collection, or for which you provide consent. If we intend to use your information in a way not covered by this Policy, we will explain how we plan to use it at the point when you give the information and obtain your consent if required.

Sharing and Disclosure of Information

We may share or disclose the information we collect about you in the following circumstances, and as otherwise described in this Privacy Policy:

• Service Providers and Operational Partners: We share personal information with trusted third-party service providers and partners who assist us in operating our business and providing our services. This includes service providers in categories such as analytics platforms, marketing and advertising services, customer relationship management (“CRM”) and email distribution tools, customer support services, payment processors, and website hosting providers. These third parties perform services on our behalf (for example, analyzing site usage, sending out newsletters or texts, processing payments, or hosting data). We only share the information necessary for them to perform their functions, and they are contractually obligated to use your information solely for the purpose of delivering those services to us and to maintain the confidentiality and security of your information.

• Business Partners and Lead Recipients: In certain cases, we may share your information with third-party business partners in order to fulfill or offer services that you have expressed interest in. For example, because our platform is a real estate lead generation site, if you inquire about a particular property or service, we might share your contact details and inquiry information with the relevant real estate agent, broker, lender, or other service provider who can assist you. We may also share your information with our affiliates or marketing partners so that they can offer you their products or services related to real estate or home ownership. In some instances, this type of sharing may be considered a “sale” of personal information under certain privacy laws (like the CCPA, or Chapter 603A of the Nevada Revised Statutes), because it involves disclosing your information to third parties for valuable consideration (such as when we receive compensation for facilitating a connection or lead). You have the right to opt out of this kind of sharing/“sale” of your personal information, as described in the Your Privacy Rights section below.

• Promotional Communications on Behalf of Third Parties: We may occasionally contact you to inform you about an offer, product, or service from an external business partner that we think could be of interest to you. If we do so, we might either send you the communication directly on the partner’s behalf or provide your contact information to that business partner so they can reach out to you. For example, we might email you about a home-related service offered by one of our partners, or transfer your name, email, or phone number to a partner so that they can provide you with the information or offer you requested. Any such third parties with whom we share your personal details for these purposes are required to use your information only in connection with that offering or service and to protect its confidentiality.

• Legal Compliance and Protection: We may disclose your personal information when we believe in good faith that such disclosure is necessary to comply with applicable laws, regulations, legal processes, or governmental requests. This includes disclosing information in response to subpoenas, court orders, or other legal process. We may also share information as necessary to enforce our agreements or policies, to bill and collect amounts owed to us, to protect and defend the rights, property, or safety of the Company, our employees, our users, or others, or to investigate and deter fraud or other illegal activities. In emergency situations, we may disclose information to protect the personal safety of users or the public.

• Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of Company assets, or transition of service to another provider, your information may be transferred as part of such a transaction. In the event of such a business transaction, we will ensure that any party acquiring your information is bound by confidentiality obligations and this Privacy Policy (or one with comparable protections for your rights) until this Policy is updated or replaced by a successor privacy policy.

• With Your Consent or at Your Direction: We may share your information with other third parties if you request or direct us to do so, or if you give us consent to such sharing. For instance, if you use integrations or features that require us to send data to a third party at your instruction, we will do so with your authorization. Additionally, we may disclose information to fulfill any other purpose that you have consented to or that was described to you when you provided the information.

Please note that except as described above, we do not share your personal information with third parties for their independent direct marketing purposes unless you have been provided with an opportunity to consent or opt out. All third parties who receive personal information from us are expected to handle it in accordance with this Policy and applicable law.

Your Privacy Rights (CCPA and Similar U.S. State Laws)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (“CCPA”) (as amended by the California Privacy Rights Act) regarding your personal information. Residents of other states may have similar rights under applicable state laws. We are committed to honoring applicable privacy rights and provide the following choices, controls, and rights regarding your personal information:

• Right to Know/Access: You have the right to know what personal information we collect, use, disclose, and sell about you. This includes your right to request that we disclose the specific pieces and categories of personal information we have collected about you in the past 12 months, the categories of sources of that information, the business or commercial purposes for collecting it, and the categories of third parties with whom we shared or sold the information. You also have the right to request a copy of the personal information we maintain about you in a readily usable format.

• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions allowed by law. Once we receive and confirm a verifiable deletion request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Please note that we may deny your deletion request, or retain certain limited information, if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which the personal information was provided, fulfill the terms of a written warranty or product recall (if applicable), provide a good or service that you requested, or reasonably anticipate within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activity.

  • Debug or repair errors that impair existing intended functionality of our website or services.

  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  • Comply with a legal obligation (for example, laws requiring us to retain certain records).

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when deletion of the information is likely to render impossible or seriously impair the achievement of such research (provided you had previously provided informed consent).

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us (for example, maintaining business records of your transactions).

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

• Right to Correct: You have the right to request that we correct any inaccurate personal information we maintain about you. If you become aware that information you have provided to us or that we have on file is outdated or incorrect, you may contact us to request a correction or update. We will take reasonable steps to verify your identity and correct the information as required by applicable law.

• Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale of your personal information to third parties, or the sharing of your personal information for targeted advertising purposes. As noted above, some of our data sharing practices (such as sharing lead information with a third-party partner who may provide you with services) could be considered a “sale” under California law. If you direct us not to sell your personal information, we will honor your request and refrain from selling or sharing your data for those purposes. Additionally, you have the right to know the categories of personal information about you that we have sold to third parties (if any in the past 12 months) and the categories of third parties to whom it was sold. You also have the right to know the categories of personal information that we have disclosed for a business purpose. We will not sell or share your personal information after you have opted out unless you later provide us with authorization to do so.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means that if you choose to exercise your rights under the CCPA or other applicable laws, we will not deny you our services, charge you different prices or rates, provide a different level of quality of service, or suggest that you may receive a different price or quality of service because you exercised your rights. In certain cases, we may offer you promotions, discounts, or different levels of service that are linked to your data sharing preferences (for example, a loyalty program), but we will do so only if the difference is permitted by law and disclosed to you in advance.

• Right to Know Third Party Recipients (Residents of Delaware and Oregon): Residents of Delaware and Oregon have the right to request a list of specific third parties with whom we have shared personal data. To do so, please submit your request to [email protected]. 

Exercising Your Rights: To exercise any of the rights described above, please contact us using the information provided in the Contact Information section of this Policy. You may submit a request by emailing us at [email protected] with the subject line “Privacy Rights Request” and detailing your specific request (whether it is to know/access, delete, correct, or opt out of sale/sharing of your information). Before fulfilling your request, we will need to verify your identity (for instance, by confirming information we have on file such as your contact details). We will respond to your request within the timeframe required by law. If we cannot fulfill your request in whole or in part, we will inform you of the reasons, as permitted by law. If you have an authorized agent submit a request on your behalf, we will take steps to verify the agent’s authority and may still ask you to confirm your identity directly. Remember that these rights are subject to certain legal limitations, and not all rights may apply to every user (for example, the CCPA rights apply specifically to California residents), but we will strive to honor applicable requests for all our users to the extent required by applicable state laws.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze usage, and deliver personalized content and advertisements. Cookies are small data files stored on your browser or device that help websites remember your preferences and activity. Pixels, web beacons, and analytic scripts are snippets of code or tiny images that can track actions like when you open an email or visit a particular page.

Here are key points about our use of these technologies:

• Site Analytics and Customization: We utilize first-party and third-party cookies to understand how users navigate our site and to identify popular content or features. For example, we may keep track of the pages you visit, the time you spend on each page, and the links you click. This information helps us determine which real estate listings or services are most interesting to users and allows us to customize the content and advertisements you see. It also helps us evaluate the effectiveness of our marketing campaigns.

• Third-Party Analytics and Advertising: We may employ third-party analytics services and advertising partners that use cookies and similar tools to collect information about user interactions on our site. These partners (for instance, analytics providers or social media advertising platforms) help us measure traffic, engagement, and the performance of our ads. They may also assist in serving ads on our behalf across the internet by using information about your past visits to our site to target relevant advertisements on other websites. We do not share information that directly identifies you (such as your name or email) with these third-party analytics or ad partners; however, they may set and access their own cookies, pixel tags, or similar technologies on your device to collect data about your online activities over time and across different websites. This data can be used to infer your interests and deliver content or ads tailored to you.

• Your Choices for Cookies: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies or alert you when a cookie is being placed on your device. Please note that if you disable or delete cookies, our website (and other websites) may not function properly, and some features or services may be impaired. For example, certain personalized features or preferences may not be saved, and you might have to re-enter information more frequently. Do Not Track: Some browsers offer a “Do Not Track” (DNT) feature that lets you signal your preference regarding tracking by websites. At this time, our website does not respond to DNT signals, but we treat globally recognized opt-out preference signals (such as the Global Privacy Control, if enabled in your browser) as a valid request to opt out of the sale/sharing of personal information as described above under CCPA.

By using our site, you consent to our use of cookies and tracking technologies as described in this Policy. You can always adjust your browser or device settings if you prefer to limit such tracking, but please be aware of the potential impact on your experience.

Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years old. If you are under 13, please do not use this site or provide any information about yourself. We encourage parents and guardians to monitor their children’s internet usage and to help enforce this Policy by instructing their children never to provide personal information on this site without permission.

If we learn that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records. If you believe that a child under 13 may have provided us with personal information, please contact us immediately so that we can investigate and address the issue. (Note: Minors aged 13 to 17 should only use the site with the involvement of a parent or guardian, and any personal information they provide should be with appropriate permission.)

International Users (GDPR/UK GDPR Rights)

Our website and services are intended for use within the United States. If you access our website from outside the U.S. (for example, from the European Economic Area or the United Kingdom), please note that your personal information may be transferred to and stored in the United States, where data protection laws may not be as strict as those in your home country.

If you are located in the EEA or UK, you may have additional rights under applicable privacy laws, including the right to data portability, the right to object to processing, and the right to restrict processing in certain circumstances. We rely on your consent, our contractual obligations, and our legitimate business interests as lawful bases for processing your information. If we transfer your information outside of your country, we will ensure appropriate safeguards are in place to protect it.

Communication Preferences

We may send you various types of communications (such as emails, text messages, or phone calls) in connection with our services. You have choices regarding the communications you receive from us and our partners:

• Email Marketing Opt-Out: If you no longer wish to receive marketing or promotional emails from us, you can opt out at any time. To unsubscribe from our marketing emails, simply click the “Unsubscribe” link provided at the bottom of any such email. Once you opt out, we will remove you from our marketing email list. Please note that you may still receive transactional or administrative emails from us (for example, emails about your account, responses to your inquiries, or updates about services you have requested), even if you opt out of marketing messages.

• SMS/Text Messages Opt-Out: If you have provided your phone number and consented to receive SMS text messages from us (for instance, alerts or updates related to our real estate services), you can opt out of further text messages at any time. To stop receiving SMS messages, you can reply “STOP” to any message we send. After we receive your opt-out request, we will send a confirmation text and cease further SMS communications to that number (except for service or account-related texts that may be permitted by law). Please be aware that standard message and data rates may apply to any messages sent or received, as per your mobile plan.

• Third-Party Communications: If you have been receiving communications from our business partners or third-party service providers (for example, a partner real estate agent or a home services company that we connected you with) and you wish to opt out of further communications from them, you should follow the opt-out or unsubscribe instructions provided in their communications or privacy policy. If you need assistance, you may contact us at [email protected], and we will do our best to inform the third party of your request. Note that once your information has been shared with a third-party (with your permission or as part of a lead request), that third-party is responsible for its own communications with you, and you may need to contact them directly to fully opt out. We will honor requests to stop sharing your information with partners for marketing purposes on a going-forward basis if you contact us to make such a request.

We respect your choices and privacy. Whether you opt in or opt out of receiving promotional communications, we will process your request as promptly as possible. Please understand that it may take a short time to process an opt-out request, and you may receive communications while we update our lists. Also, opting out of marketing communications will not affect our ability to send you important service or transactional messages (such as billing notices, security alerts, or customer service responses) when necessary.

Data Security

We take the security of your personal information seriously and have implemented reasonable security measures to protect it. These measures are intended to guard against unauthorized access, disclosure, alteration, or destruction of your personal data. Our safeguards include administrative, technical, and physical protections appropriate to the sensitivity of the information we maintain. For example, we use secure server environments, encryption protocols for data transfers (such as SSL/TLS for information exchanged over the internet), and access controls to limit who within our organization can access personal information on a need-to-know basis. We also require our third-party service providers to implement security measures that are in line with industry standards to protect the data we entrust to them.

Despite our efforts to protect your information, please note that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. You share and provide information at your own risk, and we encourage you to take steps to protect yourself as well, such as choosing strong, unique passwords for your accounts and safeguarding your own devices and credentials.

Data Hosting: Your information may be stored and processed on servers provided by third-party hosting vendors with whom we have contracted. We select reputable hosting providers that employ robust security practices. These third-party data storage sites help us ensure our services are reliable and scalable. However, the data remains under our control and subject to the protections outlined in this Policy.

In the event of a data breach or security incident that affects your personal information, we will notify you in accordance with applicable laws and regulations. We continually review and update our security practices to enhance the safety of your data on our systems.

Data Retention

We retain personal information for as long as necessary to operate our services, comply with legal and regulatory obligations, and support business operations. In many cases, this means we may choose to retain information indefinitely for legitimate business purposes, including maintaining accurate records, improving our platform, and supporting future services, unless applicable law requires us to delete it. If you submit a request to delete your personal information under applicable privacy laws, we will honor that request to the extent required, but otherwise we may continue to retain your data.

Changes to the Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for other operational or business reasons. If we make material (significant) changes to how we collect, use, or share your personal information, we will provide you with prominent notice of those changes. For example, we may notify you by sending an email to the primary email address associated with your account, by placing a clear notice on our website (such as a banner or pop-up notification), or through other appropriate communication channels.

Any changes to this Policy will be effective when they are posted on this page, unless indicated otherwise. We will include a “Last Updated” or “Effective Date” at the top or bottom of the Policy to help you track when revisions occurred. We encourage you to review this Privacy Policy periodically for any updates. Your continued use of our website and services after we make changes to this Policy signifies your acceptance of those changes. If you do not agree with any updates or modifications, you should stop using the site and services, and you may contact us if you have concerns.